With customers looking out to get things done through internet right from researching information to shopping their favorite stuff online. It becoming more of an internet culture and the desperate need for protecting customer data over the unsafe virtual environment has brought in the security thoughts for the masses to stay safe while connected online.
Two key components for any eCommerce enterprise to protect its customer data
- PCI DSS
SSL – Secure Sockets Layer is the best regime to underpin website protection. The security protocol takes the eCommerce owners to the next level as the SSL certificate contributes a lot in protecting customer’s information. If your website deals a lot to do with customer information and if it requires users to enter login name and passwords then SSL certificate stands a security treat to protect your website and hence your customers – it does not stop with that – customer trust in turn brings a sumptuous revenue to the company. Lets not stop here, Google has announced that the website ranking would be reflected on the top searches only when the website builds a customer trust.
The Payment Card Industry Data Security Standard (PCI DSS) is a information security protocol framed by the Payment Card Industry Council in 2005 to protect card holder data while used for online payments. Given the importance and demand in using plastic cards by the masses. The PCI Compliance gives hand to organizations by incorporating certain specifications, measurements, tools and support functionalities in relevance to protect customer’s digital information right from the very beginning of the payment through every processing step.
The main area of focus with PCI Data Security Standard (PCI DSS) is that it stands a platform much into action with resources that develops a robust payment card data security process which helps to prevent, detect and react accordingly implements to security incidents.
Security a key factor to generate revenue
Customers look out for good and secure online sites to perform their online activities. The main element and key factor that each and every user or a website visitor looks into is how well the website is secured and how well it can be trusted to conduct online transactions. Shopping online rides us pleasure but on the other hand we should know what are the security measures the website owner has taken to secure our credentials. A secure website builds customer trust. A visitor can turn into customer only when there is a strong hold on security and that is the focal point of a successful business closure where the company sees good revenues.
PCI DSS and SSL duo drives in customer trust
How PCI DSS works to protect customers of ECommerce websites
Any business that takes card payment should be PCI compliant. There are two ways in which the card payment is processed through the eCommerce website one type is that the website itself as a payment processing gateway the other type is that the payment is handled by third party online service providers.
Onsite form – the form is offered by your servers and processing the card data is done at the background by typically sending it through the payment gateway.
Offsite form – the form runs on an external server that is provided by the payment gateway from the third party.
How SSL works to protect customers of ECommerce websites
SSL Certificates are to be installed by the website owners to protect each and every transaction/communication dealt between the web server and the web browser. This helps to encrypt the information of the visitor and hence a definite sales conversion happens.
By this way incorporating the use of SSL certificate and being PCI complaint is the best deal to generate good revenue to your eCommerce business.